In stores like Academy and H.E.B., the price of weather radios have been reduced to prepare Texans for hurricane season. The chip that is in these radios is the most advanced piece of technology in weather radio history. Reducing the price on the radios is causing more customers to purchase them in case of an emergency (plus, they're just really stylish...). The more awareness that is spread, the safer we will be in case of a real emergency. So just in case you don't hear the news talking about a hurricane nonstop the week before it hits, you will be informed with your weather tracking device if you chose to purchase it while it is at it's new low price.
source:
http://www.click2houston.com/news/KPRC-Local-2-teams-up-for-weather-radio-deal/-/1735978/15698482/-/x448bez/-/index.html
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